PPC Advertising for Law Firms

Google Ads Built for Compliance, ROI, and Long-Term Growth

We are a Google Partner agency.

Built In-House — No Outsourcing, No Freelancers

Your campaigns are managed entirely in-house by our specialist legal marketing team.

We do not outsource PPC to third parties.

We do not hand your account to junior freelancers.

And we do not rotate account managers every few months.

The people you speak to on your first call are the same people who plan, manage, and optimise your campaigns. This means:

Faster decision-making
Better understanding of your firm and practice areas
Consistently stronger performance

It’s one of the biggest reasons our clients stay with us long term.

Call now 0161 877 4888

Why PPC for Law Firms is Different

Why PPC for Law Firms Is Different

Pay-per-click advertising works exceptionally well for law firms — when done properly.

But legal PPC is not the same as running ads for e-commerce or local trades. Law firm campaigns face:

Higher cost-per-clicks
Stricter Google and regulatory scrutiny
Clients searching in emotionally sensitive, high-stakes situations
Strong competition from national firms and claims companies

Poorly managed campaigns burn budget quickly.

That’s why our PPC strategies are built specifically for solicitors and legal practices, not adapted from generic templates.

Call now 0161 877 4888

Law Firm PPC Campaigns Designed to Deliver 5:1 ROI (or more)

We manage high-performance Google Ads campaigns for law firms across England & Wales — built on compliant strategy, conversion-focused websites, and transparent reporting.

Unlike most PPC agencies, we specialise exclusively in the legal sector. That means we understand how solicitors’ clients search, how Google treats regulated services, and how to turn clicks into genuine enquiries, not wasted spend.

You may have seen us on The Law Gazette

Why do PPC campaigns fail?

Most PPC campaigns don’t fail because of the ads themselves. They fail because the systems around them aren’t built to support performance.

Common causes include:

Websites that are slow, unclear, or not designed to convert
Weak or non-compliant calls-to-action
Generic landing pages that don’t match search intent
Poor data hygiene and lack of up-to-date feedback from the firm

Google Ads is not a “set and forget” channel. Campaigns require continuous optimisation based on real-world enquiry data, not just clicks.

How to achieve strong, consistent results?

Results are consistently stronger when law firms:

Track enquiries accurately
Use a CRM or structured enquiry logging system
Feed back outcomes (e.g. qualified enquiries, instructions, values)

When we can optimise campaigns using clean, up-to-date data, firms often exceed the 5:1 ROI — especially in competitive practice areas.

That’s why our PPC campaigns are designed to work hand-in-hand with:

Fast, mobile-first websites
Clear, compliant calls-to-action
Practice-area-specific landing pages
Full conversion tracking and data integration

We combine compliance-aware legal copy, SEO and GEO integration, and conversion rate optimisation (CRO) to build websites and landing pages that not only look professional but also deliver measurable enquiries.

Our 3 Core Services

When combined, these three services take your law firm marketing to the next level.

Legal Website Design & Re-Design

Fast, mobile-responsive, Google and AI-ready websites that comply with legal sector regulations and convert visitors into enquiries.

PPC Advertising for Law Firms

Data-driven Google Ads management built in-house, with transparent reporting, no long-term contracts, and typical ROI of 5:1 or more — delivered by a certified Google Partner agency specialising exclusively in law firms.

Law Firm SEO/GEO Services

Ongoing SEO and GEO campaigns to improve rankings, increase organic leads, and reduce your reliance on paid ads over time.

PPC shouldn’t exist in isolation.

We integrate your paid campaigns with:

SEO insights to identify high-converting keywords
GEO strategies to reduce reliance on paid ads over time
Website optimisation to improve Quality Score and lower costs

This joined-up approach is what allows us to deliver sustainable results rather than short-term spikes.

Q&A

What does it mean that your are a Google Partner?

Our Google Partner Agency status means that Google has officially recognised our agency as being skilled and trustworthy in managing Google Ads campaigns.

Certified expertise – Over 50% of our team have passed Google Ads certification exams, proving they understand how to run effective ad campaigns.
Campaign performance –We meet Google’s performance standards, showing they we can maintain healthy, well-optimised campaigns for our law firm clients.
Ad spend requirements – We manage over $10,000 (£7,000) ad spend across accounts, which shows consistent activity and experience.
Access to benefits – Our team has access to training, insights, beta features, and direct Google support that non-partner agencies don’t.

More importantly, we apply our expertise specifically to law firms:

Practice-area-specific keyword strategy
Careful ad copy to avoid misleading claims
Smart use of extensions (calls, locations, structured snippets)
Ongoing Quality Score optimisation to reduce cost-per-click

What is GEO?

GEO is the practice of adapting your law firm website so that generative AI tools, like Google AI Overviews, ChatGPT, and Perplexity, can use your content as a cited source when generating answers.

Together, SEO and GEO ensure your law firm becomes visible in both Google rankings and in the new frontier of AI-powered search.

How Our Law Firm PPC Process Usually Works

1. Free Audit & Strategy Review

Firstly, we review:

Your current Google Ads account (if applicable), including the strategies employed by your current ad manager
Competitor activity in your practice areas
Keyword intent and cost levels
Website conversion performance

This allows us to build a strategy that aligns with your commercial goals, not vanity metrics.

This review is provided completely free of charge to new clients.

2. Campaign Build & Compliance Checks

Once you’ve decided to go ahead with our service, we create:

Practice-area-specific campaigns
High-intent keyword groupings
Conversion-focused ad copy
Negative keyword frameworks to reduce wasted spend

All ads are reviewed for compliance, transparency, and clarity.

3. Launch, Optimisation & Scaling

Once live, we continuously optimise:

Bids and budgets
Search terms and negatives
Ad copy performance
Landing page conversions

Our goal is not just traffic — it’s profitable enquiries.

4. Transparent Reporting & Communication

You receive access:

Clear performance reports
Visibility on leads, not just clicks
Honest commentary on what’s working and what’s not.

Sounds good?

Reach out to us now to discuss your PPC campaign.

0161 877 4888 customerservice@intellistart.co.uk

Who We Are

We’re a specialist marketing agency for law firms across England & Wales.

We operate like your in-house marketing department, but without the overheads.

With expertise in pay-per-click advertising (PPC, also known as Google AdWords), Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), and Legal Website Design, we bring all the moving parts of your online marketing into one joined-up system.

Legal sector specialists — we understand your compliance needs.

Google Partner agency — certified experts.

Results-focused — transparent reporting and no long-term contracts.

Full asset ownership — your website, ad accounts, and data remain yours.

Who We Work With

We manage PPC campaigns for:

Law firms, sole practitioners, and consultants based wanting support based in England and Wales
Multi-office practices
Niche specialists and high-value practice areas

Including, but not limited to:

Family law, divorce & financial matters
Personal injury
Private client
Commercial, litigation and employment law

Joel Cortez

Head of PPC Advertising at Intellistart

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FAQs

Do you tie clients into long contracts?

No. Our PPC services are rolling, with no long-term contracts.

Will I own my Google Ads account?

Yes. Your ad account, data, and history always belong to you.

Do you guarantee results?

We don’t make unrealistic promises.

What we do guarantee is transparent management, honest advice, and strategies designed to maximise ROI.

How much should a law firm spend on PPC?

Budgets vary depending on practice area, competition, and location. We’ll advise on a realistic starting budget based on your goals, not push you into overspending.

Can PPC work without SEO?

Yes, PPC can generate immediate enquiries.

But it performs best when supported by SEO, GEO, and a conversion-optimised website.

Free Marketing Consultation

If you’d like to speak with us, the best way to get started is to call us directly or send us an email.

This keeps things simple, avoids back-and-forth, and ensures you speak to the right people from the start.

Call us

If you’re happy to talk things through, you’re welcome to call us during office hours.

You’ll speak directly with someone from our in-house legal marketing team — not a receptionist and not a salesperson.

0161 877 4888

We are open Mon – Fri,
9.30am-5.30pm

If we miss your call, leave a voicemail and we’ll return it as soon as possible.

Email us

If you prefer to email, please send your message to:

customerservice@intellistart.co.uk

To help us prepare and make the conversation useful for you, it’s helpful (but not essential) if you include:

A link to your firm’s website (if you have one)
The service you think you may need (e.g. website design, SEO/GEO, PPC)
A brief outline of what prompted you to get in touch
A suitable time to call you back

If you’re not sure what you need yet, that’s absolutely fine — we can talk it through.