SEO and GEO for Law Firms

In some cases, law firms approach us looking for SEO services, but our initial audit shows that their existing website isn’t built on a suitable technical foundation. This is often because the site uses an outdated platform, a locked or limited theme, or legacy code that restricts how search engines and AI crawlers can access, interpret, and rank the content.

In these situations, investing in SEO alone is unlikely to deliver a strong return. High-quality copy cannot perform effectively if search engines can’t crawl the site properly or if the website fails to meet Google’s Core Web Vitals and technical requirements. Sometimes, continuing to invest in an older platform also isn’t financially sensible compared to rebuilding on a modern, flexible system.

We’re always honest with our clients about this. More often than not, we see newly designed websites, particularly those built by us with SEO and GEO foundations in place, outperform older sites where SEO has simply been added on top. A redesign allows us to create the solid technical, structural, and conversion-focused foundation needed for SEO and GEO to work as intended and deliver measurable results.

Cheaper web design often costs more in the long run. Many budget sites look fine on the surface, but lack the technical foundations and conversion strategy needed to generate enquiries — meaning you end up paying again to fix or replace them.

Our websites are built for law firms to rank and convert from day one. That means:

• SEO and Generative Engine Optimisation (GEO) foundations are in place from launch, so you start attracting organic traffic immediately.

• PPC-ready structure improves your ad Quality Score, lowering your cost-per-click and increasing ROI.

• Conversion-focused layouts turn more visitors into paying clients.

• SRA compliance is included, so you avoid regulatory headaches.

• Full tracking setup means you can measure exactly what’s working.

Clients who have their websites designed by us typically see much higher returns on PPC campaigns — often £5 or more in revenue for every £1 spent. That’s not something most low-cost designers can deliver, because they focus on appearance, not performance.

In short, we don’t just build you a website. We build you a business asset that consistently generates work and pays for itself many times over.

We design all websites with PPC in mind — fast load speeds, strong CTAs, and tracking integrations all help increase conversions and lower cost-per-acquisition.

You don’t have to, but they work best as a team. PPC drives instant traffic, while SEO builds long-term visibility, often lowering your cost per click. 

It depends. If your current site isn’t generating work, doesn’t reflect your brand, isn’t properly optimised for search and AI, or lacks the foundations for effective optimisations, a redesign could unlock new enquiries (and help with recruitment). A website is also an asset that increases your firm’s overall value.

If you already have a steady stream of work and don’t rely on your website for clients or recruitment, you may not need to invest in a redesign right now. 

You may wish to start blogging instead – something we can also help you with. 

Generic designers can create attractive websites, but they don’t understand the legal sector, its compliance rules, or its clients.

Specialist legal web design, on the other hand, is built around tested CTAs, proven conversion strategies, accessibility standards, and the compliance framework solicitors must follow. This saves you wasted budget and gives you a site designed specifically to attract and convert legal clients.

Depending on size and complexity, a new website can take anywhere from 2–4 weeks to 3–6 months. The timeline depends on:

• Number of pages
• Whether content is new or migrated
• Speed of communication between your firm and our team

Yes. We are experts in redesigns and always protect (and often improve) rankings.

At the end of the project, all appropriate redirects are put in place to maintain SEO equity.

No. All our services are rolling, with no long-term contracts. For websites, we simply ask for a deposit before starting.

If you aren’t satisfied during the process, you are not required to pay the remaining balance.